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Friday, May 20, 2011

The Greatest Embrace of the World

The Affection of Truth campaign that was launched in october 2010, which was also known as "The Greatest Embrace of the World," just won a Silver Medal on the New York Festivals of International Advertising in categories Video Projections and place based media. The forecasts produced by Visualfarm created the optical illusion of movement of the statue of Christ the Redeemer, using high-power projectors synchronized with animations and 3D software, a technique known as projection maps or mapping.

The initiative was promoted by the National Council of SESI sexual violence against children and adolescents in Brazil, and was created by agency Monumenta to draw the attention of our society to the problem of sexual exploitation of children and adolescents and had direction of images of Fernando  Salis .


                            

                                          

The International Festival of New York, has voters in more than 65 countries and seeks to reward the best in the world in terms of content for TV, film, entertainment, advertising and promotional campaigns, among others, considered one of the most respected competitions in the area.
Congrats to Fernando Salis and his crew!!




Rio 22°C/72°F
Waiting for a sunny weekend!!!

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